Generating high traffic to your web site can be costly, or not, depending on time and effort you commit to the business.


One of the easiest, least expensive and most effective ways to get visitors is via a concept called Keyword Density .


Mini Site Profits by Phil Wiley was my first and most valuable introduction to keyword density and would eventually become the focus of my online marketing campaigns.


Wiley tells how many search engines spider the Internet for sites containing keywords similar to those someone has just keyed into a search engine. The more times those words appear on your site - conditionally - the more chance you ll get that high ranking.



But search engines

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aim for relevance, too, so a site actually bearing little relevance to specific terms might rank high for a short while, until human editors come in, check it out, then abandon the site as irrelevant to their customers.


It s all about content which for our purposes means useful articles, information and advice which search engines consider valuable to their customers, rather than pages packed with advertisements and little else (unless they re getting paid for it via pay per click promotions, of course!).


For example, sex is a hot topic on the Internet and the subject of millions of searches every month. How wonderful for your site to appear to everyone searching for sex

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...golf umbrellas offer fiberglass or wood shafts instead of metal. Printed golf umbrellas come with a stake at the top (again, not metal) used to hold the umbrella in the ground when the golfer takes a swing.Parasols and market umbrellas ...
- (one day I will rephrase that) - who happens upon pages offering discount holidays, printer refill cartridges, golf clubs, pencils, but not sex!


The point is, anyone using specific techniques to lift their own non-sex-related site high on the listings when someone keys sex into search engines will soon be exposed and probably banned for life from most search engine listings. By techniques I mean pasting the word sex all over the background of your site selling lawn mowers, or calling your site Everything to Do with Sex when your site bears no relevance at all to the S word.


Here are a few ways to

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use keyword density to increase your chance of a higher ranking over site owners who don t try quite so hard:




  • Choose a domain name containing words and phrases most commonly searched for by your target audience. The site for my mystery shopping book, for example, is www.mystery-shopping.org.uk. Other examples from my own collection, with titles, articles, domain names based on keyword density: www.smartbackpacker.com, www.smartpublisher.net, www.resell-rights.net.



  • Include your best key words and phrases in page titles, for both the home page and all additional pages. My mystery shopping site has pages entitled: Get Paid to Shop or Even Start Your Own Mystery Shopping Business, Travel Free, Get Paid to Play Golf, and articles entitled: Start Your Own Mystery Shopping
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    ...challenge is more strategic than tactical. Do they play the hole conservatively or aggressively? Do they go for the pin and the birdie, or do they go for the fat part of the green and the par? Heading down the ...
    Business, Get Paid to Shop and Keep Everything You Buy Without Having to Pay! Those titles came, not surprisingly, because Get Paid to Shop and Start Mystery Shopping Business are common terms used by people seeking products like mine.



  • Descriptions, keyword entries and metatags used when designing your site should also contain some of the most common terms used by your target audience. For a dating agency, the keywords might be dating , dating agency , online dating , and so on.



  • It might be beneficial to use key words in titles for pictures and graphics used on your site. For example, my site www.boxerdog.biz has several pictures of cute boxer dogs,
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    ...beaches, quiet area, 2 pools, a kitchen with equipment, a nice bathroom, cable, and gorgeous view of the Atlantic. It was our love shack for the week and much cheaper by almost $200 than any hotel in the area.**Rent a ...
    all mine, with gifs labelled boxerdog1, boxerdog2, boxerdog3, and so on. Beneath each picture there s a caption including the phrase boxer dog . One of my first excursions into keyword analysis showed the term boxer dog is keyed into search engines around 46,000 times every month. Not only that, but I love boxer dogs, and can think of nothing more delightful than marketing products for them and their two-legged friends. But, realistically, editors might consider my graphics titles a bit OTT (Over The Top) and this could adversely affect my rankings. I shall just have to wait and see!



  • Have articles uploaded to your own and other people s sites. Search
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    ...Many ballpoint pens allow for users to replace the ink stick inside the outer tube.Rollerball Promotional Pens Rollerball promotional pens provide a smoother stroke with less pressure and sophisticated look. The ink will run if wet and they are typically ...
    engines love articles and other chunks of useful information to benefit their customers, making articles one of the very best ways to lift your site high in search engine rankings. Again, use your keywords in page headings and article titles to further increase your chances, as I did for www.boxerdog.biz which includes articles called The Boxer Dog Who Cheated Death Row and Became a Television Star Instead, The Boxer Dog With the Longest Tongue, The Boxer Dog Who Received Hate Mail. Make sure the articles contain links back to your main web site, the one you want people to visit, and try to include those same articles on other sites to increase links to your main site which
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    might also attract visitors to your site.


About The Author


Avril Harper is the author of several free guides and reports with full resell rights which can be downloaded at http://www.avrilharper.com/freedownloads.html