When your business is considering give-aways for its next customer seminar or trade show, it s worth taking a few minutes to consider the advantages of promotional carrier bags.


Although the first concern may be that they are pricier than smaller novelties, a business should weigh this against the mileage the advertisement properties of this promotional item. After all, a carrier bag is used to tote belongings that are too large to be contained in a purse or pocket; therefore, there is a chance to get one s name out in the public every weekday if the carrier will be used for lunches, large books or newspapers. (In fact, there are even lunch-box type carriers available, should

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your business want to pursue that use.) However, more possibilities exist for a generic type of this promotional merchandise.



Quite often, even large sized tote bags can be had without a huge investment if there is no clasp or zipper added to increase the cost. These carriers can be used year-round to hold everything from extra clothing and miscellaneous school or work possessions, to shopping purchases and beach towels. Folks can always use another big tote (paper and plastic bags have a tendency to fall apart when least expected), so every use ensures that your business name is displayed for the entire world to see.


If your company has invested in these types of promotional items or gifts, it

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behooves you to strive for the longest possible return on that investment. Obviously, the lettering should be large, clear, and stark against its background. Furthermore, it is also a good idea to consider the color of the bag as well-white stains more quickly, and thus faces a shorter life span. (Now, some people may actually wash them, but many more will throw them away.) Beige, tan, and light olive are all more dirt hiding, gender-neutral colors that should allow your company name to stand out.


Another great thing about most nylon or canvas promotional carrier bags is that they can be reduced to a few inches in size, allowing them to not only be carried in a briefcase

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or purse before needed, but their presentation can be designed according to your needs. For example, your company may fill them with brochures, forms, samples and coupons-or they may be folded and contained in another promotional gift, such as a promotional conference folder, bag, or even handed out with nametags, as the keeper for the many other items that may be provided at a meeting.


Since promotional carrier bags themselves are pretty generic, they lend themselves to be used by all age groups, both sexes, and in all weather. They tend to last much longer than it takes ink to run out of a pen, and it s much more difficult to misplace a tote bag than a key

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ring. In fact, they could be around for years-and isn t that just what you wish for your company?


So, consider printed, promotional carrier bags for your next business gift. Their longevity and versatility will keep your name in the public for years to come, and there are many leading suppliers on the internet who will gladly help you in determining the best choice for your needs!


Gareth Parkin is the co-founder of Ideasbynet.com, the UK’s leading online promotional carrier bags and promotional items supplier based in the north of England. Ideasbynet was established in 2001 and together with the Chairman Peter Howarth he has taken the UK promotional gift market by storm.